Running ads before you’ve locked your positioning is the most expensive mistake local businesses make. Here’s why it happens, what it costs, and the one thing to fix first.
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Most businesses focus only on getting the booking. But trust is built long before someone reaches out — across 6 stages that most marketing completely ignores.
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You’re not just competing with local peers — you’re fighting for a share of wallet against national brands with much deeper pockets. Here’s the question you should be asking first.
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